WHAT YOU WILL LEARN
In this lesson, you will learn the three factors which assure us of continued exponential Internet growth. These three factors are: Moore’s Law, acceptance of digital environments, and convergence. You will learn how these principles prove that Internet marketing will have exponential growth and exponential results for decades to come. You will learn how to best position yourself as a home-based entrepreneur to take advantage of the digital opportunities that lie ahead.
Moore’s Law describes the falling cost of digital technology. When my daughter was born in 1980, the price of the memory chip for a home PC was $1,000.00 (not the whole PC, mind you, just the memory). When my daughter was one year old, the same amount of memory cost only $500.00. When she was three years old, the price was $250.00. When she started the first grade, the same amount of memory cost only $62.50. When she graduated from high school in 1998, the price of that same amount of memory had fallen to less that $0.25. Now, as she begins her junior year in college, the cost for the same amount of memory as in that original PC is just pennies. I assure you that nothing else we have purchased over her lifetime has decreased in cost anything like that! We, of course, upgraded the amount of memory we used over the years. Each time we upgraded, we spent about the same amount of money but got more and more computing power. So, what really happened was that our computing power increased by four times every three years for the same cost.
Gordon Moore, one of the co-founders of Intel Corporation, made mathematical observations in the 1960’s of the engineering practices which allowed miniaturization in semiconductor technology. This miniaturization applies to processors and other computer components as well as memory chips. What he observed mathematically is that computers can be made four times more powerful every three years for the same cost. Some argue that this same formula has held true for a full century, if you include the mechanical computers of the early 1900’s and the old-fashioned transistors that followed.
If you knew that you could get four times more raw materials every three years with no increase in cost in a given business, would you want to get into that business? The overwhelming answer everywhere is, of course, a resounding “yes!”
All businesses, even traditional brick and mortar businesses, must market their goods and services. Because businesses look for the lowest cost to perform their processes, more and more marketing information and marketing processes, even for brick-and-mortar businesses, will become digital.
Moore’s Law ensures that Internet businesses, especially Internet marketing, will continue to grow and flourish at an astounding rate. Will Moore’s Law continue to hold true in the future? Can engineers keep making computer chips cheaper? Intel’s engineers assure us that Moore’s Law will continue to operate for several more device generations, if not indefinitely. (http://developer.intel.com/technology/itj/q41998/articles/art_1.htm)
ACCEPTANCE OF DIGITAL ENVIRONMENTS
The next factor that ensures continued growth for Internet businesses is the acceptance by consumers of digital environments. People have taken to Cyberspace. Despite the many predictions to the contrary, people have warmed up to digital environments with enthusiasm. Many Web communities have been formed and their participants report feeling all warm and cozy in those digital environments. Participants have developed a strong sense of identity with some of the digital communities. As Moore’s Law continues to operate, our technology becomes more and more capable of producing engrossing digital environments in which even larger numbers of people will enthusiastically participate. Online communities are forming in much the same way that communities have formed in the physical world throughout history—only much faster. The success stories of Yahoo! and eBay and others make it pure folly to think that brick-and-mortar business will go on as usual, unaffected by the Internet.
The third factor assuring a prosperous future for Internet entrepreneurs is convergence. Simply defined, convergence is the coming together of separate things. Convergence is now occurring at both the industry level and the consumer level. On the industry level, computing, communications, and media companies are merging to form such multimedia ventures as MSNBC and Disney’s Go Network. On the consumer level, new devices are being used to combine computing with phones and televisions. In the very near future, consumers will replace their phones, TVs, and PCs with one central media center (which may have several satellite devices for convenience and portability). Even our money is fast becoming digital, as we have automatic bank deposits of our earnings while we buy things with credit and debit cards. What this means is that digital products and processes become more and more important as the Internet gets closer and closer to people’s everyday lives.
These three factors—Moore’s Law, acceptance of digital environments, and convergence—assure us that the potential of the Internet for the home-based entrepreneur is nothing less than incredible. In fact, the belief in these three factors has been driving our economy for some time now. Venture capitalists are pouring hundreds of millions of dollars into purely digital ventures. In the digital world, the large corporations have to compete, not just with each other but also with the home-based entrepreneurs. The large conglomerates no longer have the exclusive advantage. Given the low cost of computing power, individual entrepreneurs now have at their disposal the raw materials to develop digital products and processes and make them available to the world. Even more importantly, individual entrepreneurs can band together in digital environments (such as SFI’s Full-Circle Success) to combine their skills and knowledge and use convergence to their advantage in a very efficient way, rivaling the large companies with the results.
HOW TO POSITION YOURSELF
To obtain convergence, you must bring together computing power, media content, and information processing. To obtain the economies of scale, you should position yourself within a digital community where resources can be shared. Despite the low cost of computing, there is still power in numbers with regard to media content and information processing. To position yourself as a marketer for one of the fastest growing digital communities in existence is without doubt the smartest move you could possibly make right now. Having done that, you can use your individual creativity, skills, and resources in an environment of freedom employing the low cost computing power at your disposal to obtain your financial goals. Due to the three factors discussed in this lesson, there is an unprecedented opportunity available to you right now as an SFI affiliate. You have but to take advantage of it.
WHAT’S COMING NEXT
This lesson introduced you to the big picture. True success, however, is in the details. Beginning with our next lesson, “Introduction to Internet Traffic Patterns,” we will begin to address the details you need to master in order to become a successful e-commerce entrepreneur. In that lesson, we will start you thinking about how traffic flows across the Internet. Understanding those traffic patterns is crucial to your ability to interact with Internet traffic in a successful way.